Can Businesses Afford NOT having a Mobile Website?

Can a business afford to ignore the Mobile trend?     

 

The short answer is – NO. Having a Mobile Website design is a inevitable must if you want to get new clients.

 

It’s hard to believe but there are Internet users which access the web ONLY from their mobile devices? Smartphones, Blackberrys or Iphones – they rule the way people surf the net. If we look at the mobile market sales figures over the last years, it really isn’t that hard to believe.

 

A prediction in 2011 told that mobile Internet users will overtake the traditional Internet users in 2014. It’s maybe a bit early to say that this will happen next year but Right Now 25% of all Internet accesses are from a Smartphones or Tablet.

And the Tablet market boom has just started to take off, check the chart below who is selling more.

Top 5 Worldwide Tablet Vendors

 

A growing and significant percentage of internet users (approximately 25%) exclusively access the web through mobile devices. Whether due to preference or circumstance, these consumers do their browsing through their cell phones rather than more traditional desktops and laptops.
What does this mean for your business? With traditional marketing becoming less effective as targeted internet advertising gains popularity, companies that do not offer a web-based option will continue to struggle when it comes to attracting new business and retaining existing customers.

 

Extending conventional internet presence to include a site optimized for mobile users simply just makes sense.  Most people are shocked to learn that consumers who are over the age of 65 make up a huge share of the mobile market.

 

As a matter of fact, many “mobile-only users” tend to be older – often folks who did not embrace new technology early on. This group found that the dual purpose phone/browser permits them to participate in the online community with a minimal investment of time and money.

 

With growing numbers, this population owns more than 75% of U.S. wealth, offering more buying power than the all of the younger, more tech-savvy generations combined.

 

Then, there is the younger generation who seem to be literally glued to their mobile phones at all times. They’re usually too busy to be tied to a desktop computer so they do most of their web surfing right from their mobile devices.

As you can see, catering to the mobile-only preference is a very smart way to hone your company’s competitive edge. Making sure your business website is “mobile-friendly” is the first step.  Without it, you’re missing out on a lot of new and repeat business – bottom line.

We work with several Mobile solutions such as self hosted mobile sites or more sofisticated 3° party hosted mobile site.

We give you a free evaluation of your current website and can show you how your mobile site can look like after we did a design specifically for mobile devices. Below here is an image from a real website which currently does not have a mobile optimized site, so you can understand better what we are talking about

mobile site preview software

Mobile optimized websites need to focus on the limited space and offer e clear call to action.

Don’t miss out on the mobile site reality and come to us to get your quote about the best mobile solution so your clients can finally find you on their mobile phones.

 

Sincerely

Guido

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